Hallmark acquired Binney & Smith in 1987, and would later change its name to Crayola, LLC after its well-known Crayola brand of crayons, markers and colored pencils. In addition to greeting cards, Hallmark also manufactures such products as party goods, gift wrap, and stationery. In 1985, the company was awarded the National Medal of Arts. ![]() Founded in 1910 by Joyce Hall, Hallmark is the oldest and largest manufacturer of greeting cards in the United States. ![]() ![]() is a private, family-owned American company based in Kansas City, Missouri.
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